Türkiye's aim to reach 60M tourists is feasible, says president of tourism investors association
The domestic tourism market volume of countries worldwide is expected to reach $7.5 trillion in 2033, the president of the Turkish Tourism Investors Association told Anadolu.
Oya Narin said that the world's international tourism market volume reached $10.5 trillion, with Türkiye showing good performance.
She said that Türkiye's aim to reach 60 million tourists is feasible.
“Although the number of Russian tourists fell in the last two to three years, we are performing better in October and November,” Narin said.
“People with health needs show great interest in Türkiye due to our infrastructure and marketing, however, we need to target the older demographic in Europe as well,” she added.
Narin mentioned that areas that otherwise attract tourists are not as lively in winters, and that the health care infrastructure in those coastal areas needs to be improved to attract older tourists.
“First, the costs of achieving this will be our biggest test in 2025, and second, finding the methods to make the sector more attractive for human resources, for our performance will depend on these two factors,” she added.
