Fueled by high-profile exits, robust investments, and a young, dynamic talent pool, Türkiye is transforming into a global powerhouse in gaming industry, solidifying its position with strong mobile gaming ecosystem
Türkiye's gaming startup ecosystem has risen to prominence on the global stage, driven by a blend of high-profile exits, substantial investments, and innovative entrepreneurs. The industry's evolution from its humble beginnings underscores its remarkable trajectory to a thriving ecosystem.
The roots of Türkiye's gaming industry date back to the early 2000s, when early digital games like Backgammon and Okey emerged on platforms such as Superonline and Mynet. Initially powered by Java and later transitioning to Flash-based versions, these games set the stage for the industry's future expansion.
Before 2010, Türkiye's gaming ecosystem was built on bootstrapped ventures, lacking venture capital (VC) firms, angel networks, or institutional investment support, apart from a single Fund of Funds (iVCi), according to Invest in Türkiye. This changed with the arrival of external investments in 2009 and 2010, catalyzing the growth of startups like Peak Games (later acquired by Zynga), Markafoni (later acquired by Naspers), and Trendyol (later acquired by Alibaba). These successes laid the foundation for a robust VC-backed startup ecosystem.
- Mobile gaming leads the charge
Mobile gaming has become the dominant platform in Türkiye, with 44 million players recorded in 2023. Casual and puzzle games resonate strongly with local preferences, driving steady growth. Dream Games, a standout in the sector, secured the largest share of investments in 2021 and 2022, according to Mobidictum.
Burak Yilmaz, CEO of the Istanbul-based gaming company Weplay Ventures, told Anadolu that Türkiye ranks among the top countries in the world in regard to mobile gaming.
Stressing that Turkish companies are making the most money after American and Israeli companies on mobile gaming, Yilmaz noted that the country's young population is a pivotal driving factor in the industry's growth.
He also noted that Türkiye needs to improve its structures in computer and other gaming platforms beyond mobile, adding that a diversification of genres would propel the country further in the global industry.
Speaking to Anadolu, Baris Ozistek, chairman of Istanbul-based gaming company Joygame, also emphasized the surge in Turkiye's mobile game ecosystem in recent years. "Especially in the last ten years, the mobile game ecosystem developed super-fast. Right now, we have more than 500 game companies in Türkiye," he noted.
In contrast to the mobile gaming sector, console and PC gaming have experienced declines, with player numbers falling to 11 million and 20 million, respectively. Despite this, the sector's diversification efforts hold promise to broaden its reach.
- High-profile exits drive growth
Peak Games' $1.8 billion acquisition by Zynga in 2020 marked a turning point for Türkiye's gaming industry as the country's first unicorn. Highlighting the impact of this event, Yilmaz said 20 gaming companies were born from Peak Games following the company's exit in 2020, adding that the evolution of this realm as a "stable" industry is a "process that might take some time."
Ozistek echoed these sentiments, noting the industry's evolution since Joygame's acquisition by South Korean giant Netmarble in 2013. "That was the first time a game company exited Türkiye. And that was the first time a global, multinational game company invested in that region, not only Türkiye, but also in Eastern Europe and Middle East region."
By the mid-2010s, accelerators and investors in the gaming world increasingly recognized the importance of globalization, prompting a surge in visits and programs centered around Silicon Valley. This marked a pivotal shift as entrepreneurs began focusing on entering new markets and expanding their reach beyond local boundaries. In parallel with this situation, Türkiye has witnessed growing foreign interest in acquisitions and partnerships, solidifying its position as a key contributor to the global gaming industry and a promising destination for investors seeking innovative, high-growth opportunities.
- Istanbul becomes thriving gaming hub
Today, Istanbul is a locomotive behind this rapid growth as Europe's second-largest gaming hub in terms of studio density, second only to London. This growth is supported by 13 game-focused venture funds and accelerators that provide early-stage funding and strategic guidance, empowering local talent to scale their ventures efficiently.
Ozistek underscored Türkiye's "perfect" location to understand both Asian and European cultures, saying: "That's why our culture, our creative culture, and our development capabilities all fit to the game industry. Then, the investments followed that trend."
Both Yilmaz and Ozistek agree that AI will be a pivotal element in the gaming's future. They also have similar opinion's on the growth of the Turkish gaming sector, indicating that the market in Türkiye is expected to witness a surge at a rate even faster than the global trends.
Yilmaz noted that the Turkish gaming market, roughly $1.5 billion in size, is on its way to exceed $2 billion in the next two years.
"Türkiye will keep growing," states Ozistek.
According to him, the country commands a growing share in the global market, estimated to total $205-210 billion in 2024, thanks to its "very successful companies and they are growing significantly every year."
