Turkish e-commerce giant Trendyol keen to enter Ukrainian market

Türkiye's e-commerce giant Trendyol on Friday announced that it is planning to enter the Ukrainian market.

Trendyol made the announcement in a statement following the company's recent launches in Germany, Azerbaijan, the Gulf States, and the Central and Eastern European (CEE) markets.

Trendyol sees high potential in Ukraine's rapidly developing e-commerce market, an appetite for Turkish products, and an opportunity to open up both domestic and international markets to Ukrainian brands through its world-class digital infrastructure and growing international footprint, read the statement.

Trendyol Group President Caglayan Cetin and defense firm Baykar's CEO Haluk Bayraktar this week held a series of meetings with top Ukrainian officials, including First Deputy Prime Minister and Minister of Economy Yulia Svrydenko and Minister of Strategic Industries Alexander Kamyshin to discuss the two Turkish companies' international investment strategy.

Svrydenko underlined the importance of Turkish companies' readiness to invest in Ukraine, without waiting for the war to end.

"Their interest extends beyond the swiftly advancing high-tech sector and defense industry during wartime. There's also a keen interest in collaboration within the logistics and marketplace with an export focus," she said.

The meeting explored ways to enhance cooperation and build stronger economic ties, Svrydenko stressed.