NEXT UP: WORLD CHAMP OREO
The two new cookies could also appeal to customers outside Italy, where biscuits are more often eaten as snacks.
The global market for cookies, worth $73.7 billion according to market research provider Euromonitor International, is dominated by Mondelez with its creme-filled Oreo.
Ferrero's Nutella Biscuits went on sale in Italy last month and the company has already started to sell them in France and aims to gradually spread them across Europe.
Barilla, which will start selling Biscocrema in Italy in January, does not as yet have concrete plans for foreign markets.
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